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The Hong Kong Optical Fair 2025 has successfully concluded, providing another valuable opportunity for us to connect with our global industry partners. From November 5th to 7th, 2025, our Susen Glasses team, along with sales representatives from the factory’s domestic and international trade departments and designers, participated in the Hong Kong International Optical Fair. At this fair, our sales department primarily met with existing clients while also connecting with some new ones; our designers visited and learned about the designs of international brands, seeking inspiration for new year-end products and better empowering both our existing and new clients.
This year’s Hong Kong exhibition once again demonstrated its importance as a hub for the Asian optics industry. We welcomed over 200 professional visitors from Europe, North America, Australia, and Asia, approximately 40% of whom were new contacts, and 60% were our valued long-term partners.
Reunions with long-term clients were always warm. We listened to their feedback on existing products, discussed market challenges, and adjusted our service plans to meet the needs of different regions. We are especially grateful for the continued trust of clients with whom we’ve collaborated for several years before meeting for the first time; we strive to provide more added value and empower their continued development.
First meetings with new friends were full of exploratory energy. We showcased our flexible inventory and OEM/ODM capabilities, rigorous quality control system, and efficient supply chain support to potential partners. Many clients expressed strong interest in our product portfolio tailored to different market segments.
During the exhibition, we highlighted our three-tiered service framework:
We also arranged a small workshop and held a “2026 Market Preparation” meeting with key clients, providing advice and support on their sales strategies.
Through this exhibition, we validated our company’s judgment on new product development direction and also collected valuable feedback from both new and existing customers:
Accelerated Product Development: Based on trend insights, we have finalized the design for our new products for the first quarter of 2026 and are preparing for their launch by the end of the year.
Service Process Optimization: In response to customer feedback, we have initiated process optimization and upgrades to provide more efficient and higher-quality service and support to our customers.
Regional Strategy Adjustment: The requirements for sustainability certification in the European market, the expectations for fast logistics in North America, and the price sensitivity in Southeast Asia have all been incorporated into our 2026 regional strategy revision.
The Hong Kong Optical Fair 2025 is a crucial year for our connections, but true collaboration extends far beyond these three days. We are compiling product catalogs, trend reports, and customized solutions discussed at the fair, which will be gradually shared with our partners via email.
To all our partners and future friends: If you missed the opportunity to speak with us at the fair, or wish to further explore any potential collaborations, please feel free to contact us. Browse our website to learn more about our product lines, or schedule a video conference to continue this dialogue about the future of vision.
As an experienced eyewear solutions provider, we are committed to providing global brands and retailers with high-quality eyewear design and manufacturing, along with value-added services. From concept to delivery, we accompany you through every moment of business success.
To explore our product range or inquire about customized solutions, please visit our website or contact us directly. Let’s shape the visual style of 2026 together.
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